campaigns

From initial brainstorming and ideation to execution.

max brand campaigns:

upper & lower funnel paid media

For major campaigns and theatrical releases coming to Max, my team and I write compelling taglines for OOH and digital ad placements. In addition to the tagline copy, we also source critic quotes and develop supporting social copy for a variety of platforms ranging from Meta to Bleacher Report.

upper funnel reddit free-form brand placement

For priority titles and campaigns, my team and I ideate and write copy for custom paid social placements.

In the case of Godzilla x Kong: The New Empire, I ran point as we created a custom Reddit megapost featuring several copy elements, including a compelling intro, eye-catching section headers, and detailed body copy about the plots and themes within the movie. Custom social placements, including Reddit megaposts, have overperformed with our audiences.

max launch campaign

Worked closely with the design and animation team to execute launch campaign ad placements. Our team provided a range of copy lines leveraging the Max slogan “The One to Watch.” Tone ranged from mood-focused to situational-based copy depending on the ad buy and placement.

max launch special placements

Leading up to launch, I worked as part of a team who took on a number of special placements, including developing profile cards for a Max Tinder account, including teaser copy, short and long bios, and a match message. We also created a Tinder quiz matching users to priority Max titles.

email campaigns

My team and I work on 200+ monthly emails to showcase the breadth of our product offerings, establish a trusted connection with audiences, and spark excitement around premieres and new programming. Our strategy focuses on increasing engagement, generating acquisition, improving retention, and reducing churn.